Consumer Frustration with Financial Application Processes
Category: financial planning & Investments & Uncategorized
New research from Experian has revealed key factors driving people to pull out of an application for a financial product or service. A lengthy application process is the number one frustration felt by over half (51 per cent) of UK adults applying for financial products and services, according to new research by Experian, the global information services company. The research, which looks at the top frustrations causing customers to pull out of an application, found that two fifths (40 per cent) of adults were deterred by the length and complexity of the application form, putting them off completing the application altogether.