How We Work

Over the years, we’ve tried so hard to describe what makes Serenity and the people within it so special. In the end, we realised that it is the combination of good, caring, genuine people, coming together with a common goal – that is to help as many people as possible live their best life. This is demonstrated in our approach.

Your journey with us follows a carefully crafted route designed to give vision to your finances and clarity to your dreams.


During this stage, we spend time to really get to know you. Our gentle conversations together will give you the opportunity and freedom to explore what is most important to you, and what gives your life meaning. This includes looking at your relationship with money and where you may need some additional support and guidance, ranging from the basics of how to run your bank accounts better, to understanding how complex investments work, or how to make sure your money is passed on to your family, friends and causes as you want.

You’ll find all the answers to your personal finance questions and develop clear strategies for keeping on top of everything.  A fresh understanding of your money will bring the confidence and peace of mind that comes from knowing that you are organised and prepared for whatever life throws at you.

As you would expect from financial planners, we will work through with you :

Income and Expenditure

Working around your budgeting and helping you to understand your income and outgoings, both now and far into the future, so you have the clarity to make the right decisions at the right time, and make sure you are spending on the things which are important to you .

Assets and Liabilities

We’ll help you understand how your savings and investments fit together and how you could think about any debt you have.

Financial Forecasting

Using the latest technologies to prepare your lifetime financial forecast, you’ll see what is possible in the future with regard to retirement and any other important life events. You’ll be  able to model multiple different ‘what if’ scenarios to bring to life all the options available to you,  so you can see the financial implications of your ideal future, and that’s when the magic happens.

Risk Profiling

Determining your tolerance to risk using behavioural psychology and subtle questioning is an essential part of blending what we have learned about you through the life planning exercises, your personal audit, and our discussions to ensure that your investments match your requirements and expectations.

Suitable Tax Strategies

Using all of the detailed information we have gathered, we will recommend an appropriate tax strategy to make the most of your resources.

Recommendation of a strategy to move you forward

Your financial life plan will be impartial, and based on your personal situation.

Once we have done all of that, we will bring it all together to give you a visual representation of where you are now, and how your financial future could look.

Should you choose to instruct us to implement any recommendations in our financial life plan, we will carry out in-depth and thorough research and analysis to establish the best possible outcomes for you.

You’ll receive written confirmation of any specific recommendation made, we will process the paperwork and manage the project to completion on your behalf, always considering the information contained in your financial life plan. 

Please note, that we will not implement any financial recommendations for you unless you become an ongoing financial coaching and planning client, as we believe there is little point in making arrangements and then not regularly checking to make sure your plan is still on track


Ongoing financial coaching and planning

We believe that financial planning is a dynamic process, involving coaching and  ongoing support for you to meet your life goals. It’s not something that you can do once and then forget about.

Our clients join the Serenity Financial Coaching programme so that we can continue to work together over the long term along your journey. This ensures that not only does your financial plan stay on track, making adjustments along the way to meet the ever changing circumstances of your life, but also so that your dreams and aspirations move closer, rather than just remaining as vague hopes. Every step along the way, you will have a trusted relationship that will be vital to the success of your whole financial life plan.

Whatever life throws at you, you’ll receive the ongoing support you need to make sure that you stick to your financial life plan as it evolves.

Once you join the programme, you will receive :

  • A dedicated financial life planner
  • Access to the Serenity Client Support Team
  • A regular review of your Financial Life Plan we developed together
  • ‘What if’ scenarios based around changes to your situation, so you immediately see the impact
  • Our ongoing suggestions and guidance to you on new planning strategies
  • Answers to your questions or concerns
  • Updates on your pension and investment accounts, along with every other area of your financial planning
  • A coaching relationship that encourages you to talk about the things that are really important to you
  • Access to our Serenity events

You will commit to at least an annual meeting with your financial life planner where you will go through any changes and plan for the next 12 months, as well as far into the future.

See our methodology

Call us

If you’d like to get in touch over the phone, please give us a call and we’ll be able to help.

Email us

If you’d prefer to email us, get in touch and we’ll get back to you as soon as possible.

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